The Story
Every small business owner knows the feeling. You started your business to do the work you love — and somewhere along the way, you became the bottleneck. Proposals, invoicing, scheduling, follow-ups, reporting. The admin never stops.
I spent 15+ years building the operational backbone of a major bank — systems that let thousands of people execute complex processes without bottlenecks. The same principles that run a $30 billion institution work for a 5-person shop. In fact, they work better — because small businesses can move fast.
Take The Carnivore Market. Inventory management, vendor operations, order fulfillment — processes that used to require a team of five now run with AI-powered systems. Not because the team was replaced, but because the team was freed to do higher-value work.
Every business is a collection of decision algorithms. Most run inside the founder's head. We make them explicit, automated, and AI-driven.
— Inspired by Alex Hormozi